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A user cancelled their subscription last week. Turned out we have a... - Yogini Bende

Published by Yogini Bende on February 9, 2026.

A user cancelled their subscription last week. Turned out we have a... - Yogini Bende
A user cancelled their subscription last week. Turned out we have a gap in our pricing! $12 → $50. Nothing in between. We never thought about pricing this way. So we introduced a new plan. 25,000 emails. Same user came...

Design notes

A user cancelled their subscription last week. Turned out we have a gap in our pricing! $12 → $50. Nothing in between. We never thought about pricing this way. So we introduced a new plan. 25,000 emails. Same user came back. 3 new users bought the same plan on day one. SaaS pricing is so different. The best pricing insights won't come from competitor research, it might come from people who almost left!

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Reference details

Creator
Yogini Bende
X handle
@hey_yogini
Published
February 9, 2026
Media
1 visual reference
Views
7,964
Likes
83
Bookmarks
23