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Fitting in is easy. That’s why most brands do it. But in a crowded... - Koto

Published by Koto on June 4, 2025.

Fitting in is easy. That’s why most brands do it. But in a crowded category, fitting in makes you forgettable. The best brands don’t tweak the rules—they reframe the game. Read more → https://offbrandkoto.substack.com/p...

Design notes

Fitting in is easy. That’s why most brands do it. But in a crowded category, fitting in makes you forgettable. The best brands don’t tweak the rules—they reframe the game. Read more → https://offbrandkoto.substack.com/p/brand-differentiation-stand-out-or?r=2dv5ks…

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Reference details

Creator
Koto
X handle
@studiokoto
Published
June 4, 2025
Media
1 visual reference
Views
8,007
Likes
113
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